大众科技
大衆科技
대음과기
DAZHONG KEJI
2014年
12期
129-131,89
,共4页
营销与策划%课程体系%构建
營銷與策劃%課程體繫%構建
영소여책화%과정체계%구건
Building%marketing and planning%curriculum system
高职营销与策划专业课程体系设置是本专业系统工程的枢纽和核心，决定着营销与策划人才的生存空间与发展价值，文章在分析广西经干院工商系高职营销与策划专业现状及存在问题的基础上，提出了构建高职营销与策划专业课程体系整体优化总体设想和整合课程设置等有效措施。
高職營銷與策劃專業課程體繫設置是本專業繫統工程的樞紐和覈心，決定著營銷與策劃人纔的生存空間與髮展價值，文章在分析廣西經榦院工商繫高職營銷與策劃專業現狀及存在問題的基礎上，提齣瞭構建高職營銷與策劃專業課程體繫整體優化總體設想和整閤課程設置等有效措施。
고직영소여책화전업과정체계설치시본전업계통공정적추뉴화핵심，결정착영소여책화인재적생존공간여발전개치，문장재분석엄서경간원공상계고직영소여책화전업현상급존재문제적기출상，제출료구건고직영소여책화전업과정체계정체우화총체설상화정합과정설치등유효조시。
Marketing and planning vocational curriculum system is the professional systems engineering hub and core,determine the survival and development of the value of marketing and personnel planning.This paper analyzes the status quo of Guangxi vocational marketing college of business department of economic cadre of professional and infrastructure and planning problems.Put forward the marketing and planning to build vocational curriculum system overall optimization of effective measures overall vision and curriculum integration, etc.
