CAJ | 학술논문

电影新媒体营销是我国电影业发展的历史要求，是区别于传统媒体介质而存在，利用现代新媒体科学技术创新为载体，借鉴传统营销理论，采取易于接受的各种有效的传播，以双向沟通方式，寻求公众对信息认同和支持的工作体系。电影新媒体营销模式的特征就是以现代新媒体科学技术创新为载体，以传统市场营销理论为基础，以双向的传播和沟通为主体，以真诚为信条，以互惠为原则，以长远为方针，提高企业经济效益，创造新的利益增长点。
전영신매체영소시아국전영업발전적역사요구，시구별우전통매체개질이존재，이용현대신매체과학기술창신위재체，차감전통영소이론，채취역우접수적각충유효적전파，이쌍향구통방식，심구공음대신식인동화지지적공작체계。전영신매체영소모식적특정취시이현대신매체과학기술창신위재체，이전통시장영소이론위기출，이쌍향적전파화구통위주체，이진성위신조，이호혜위원칙，이장원위방침，제고기업경제효익，창조신적이익증장점。
Film New Media Marketing is a historical development requirements of China's film industry is different from the traditional media, the use of modern science and technology innovation as the carrier, learn traditional marketing theory, take a variety of effective communication receptive to two-way communication way, to seek public recognition and support for the work of the information system. New media marketing model feature film is a modern scientific and technological innovation of new media as a carrier, the traditional marketing theory as the basis for two-way communication and communication as the main body, in good faith for the creed, the principle of reciprocity, a long-term approach, improve the economic efficiency of enterprises and create new growth points of interest.