纺织导报
紡織導報
방직도보
CHINA TEXTILE LEADER
2015年
1期
88-90
,共3页
郭平建%付业飞%卜憧%刘梦汐%马远淑%武趁趁%王元%马知瑶
郭平建%付業飛%蔔憧%劉夢汐%馬遠淑%武趁趁%王元%馬知瑤
곽평건%부업비%복동%류몽석%마원숙%무진진%왕원%마지요
北京%大学生%身体满意度%市场启示
北京%大學生%身體滿意度%市場啟示
북경%대학생%신체만의도%시장계시
Beijing%college student%body satisfaction%inspiration for market
身体满意度属于服装社会心理学的研究范畴，与人们对服装选择等消费倾向有一定关系。本调查主要以首都6所不同类型院校在校大学生为研究对象，探索大学生身体满意度与服装选择的关系以及对服装消费市场的影响等问题，旨在为服装行业提供参考数据。
身體滿意度屬于服裝社會心理學的研究範疇，與人們對服裝選擇等消費傾嚮有一定關繫。本調查主要以首都6所不同類型院校在校大學生為研究對象，探索大學生身體滿意度與服裝選擇的關繫以及對服裝消費市場的影響等問題，旨在為服裝行業提供參攷數據。
신체만의도속우복장사회심이학적연구범주，여인문대복장선택등소비경향유일정관계。본조사주요이수도6소불동류형원교재교대학생위연구대상，탐색대학생신체만의도여복장선택적관계이급대복장소비시장적영향등문제，지재위복장행업제공삼고수거。
Body satisfaction, which belongs to a research area of the social psychology, has a certain relationship with human consumption tendency, such as clothing choice and so on. This investigation was to explore the relationship between college students' body satisfaction and their clothing choice. Its influence on the consumer market was also analyzed in order to provide reference for apparel industry.
