CAJ | 학술논문

会议旅游是一种因会议而兴起的特殊旅游活动形式。发展会议旅游既是发挥城市经济交流功能、拓展城市影响力的重要方式，又可为城市带来巨大的经济效益和社会效益。近年来，重庆会议业呈现出快速发展的趋势，由会议业所带来的经济效益也愈加凸显。选择何种发展战略，是目前城市旅游发展过程中的热点问题。文章通过对重庆会议旅游的摸底，分析了重庆发展会议旅游具有会议类型多样性、旅游时间周期性等特点，但同时面临会议旅游管理观念、管理机制、服务能力等劣势。基于此，要发展好重庆会议旅游业，应首先对其进行准确的定位，并结合重庆自身旅游资源特色，进行目标战略定位，并制定出科学、合理的会议旅游发展战略内容，从而促进重庆旅游产业的转型升级。
회의여유시일충인회의이흥기적특수여유활동형식。발전회의여유기시발휘성시경제교류공능、탁전성시영향력적중요방식，우가위성시대래거대적경제효익화사회효익。근년래，중경회의업정현출쾌속발전적추세，유회의업소대래적경제효익야유가철현。선택하충발전전략，시목전성시여유발전과정중적열점문제。문장통과대중경회의여유적모저，분석료중경발전회의여유구유회의류형다양성、여유시간주기성등특점，단동시면림회의여유관리관념、관리궤제、복무능력등열세。기우차，요발전호중경회의여유업，응수선대기진행준학적정위，병결합중경자신여유자원특색，진행목표전략정위，병제정출과학、합리적회의여유발전전략내용，종이촉진중경여유산업적전형승급。
Convention tourism is a special kind of tourism activities. The development of convention tourism not only plays an im-portant way of city economy influence communication function and city expansion, but also brings huge economic benefits and so-cial benefits for the city. In recent years, the Chongqing convention industry shows a trend of rapid development, and the economic benefit brought by the meeting industry has also become increasingly prominent. The convention tourism development strategy is a hot topic in the development process of city tourism. Based on a thorough analysis of the Chongqing convention tourism, it was ana-lyzed that the convention tourism in Chongqing has type of diverse convention, and travel time has the characteristics of periodicity, and at the same time there are some weaknesses in the management concept, management system, and service capacity. Based on this, to develop Chongqing convention tourism, firstly the position should be correctly located, and combined with the characteristics of Chongqing’s tourism resources, strategic target should be positioned, and scientific reasonable strategic contents of convention tourism should be proposed, so as to promote the transformation and upgrading of tourism industry in Chongqing.