滁州学院学报
滁州學院學報
저주학원학보
JOURNAL OF CHUZHOU UNIVERSITY
2014年
6期
34-38
,共5页
网络公关%政府形象%危机公关
網絡公關%政府形象%危機公關
망락공관%정부형상%위궤공관
online public relation (PR)%government image%crisis PR
政府网络公关对于塑造高效政府形象、服务型政府形象和民主政府形象具有重要意义;当前我国政府网络公关存在形式主义、危机事件处理不当以及功能定位模糊等问题,不利于政府形象的塑造;应将政府网络公关纳入制度化、正规化的轨道,加强政府公关人才队伍建设,使政府网络公关工作更加专业化,建立有效的公共危机政府网络公关处理预案,进一步加强电子政务的建设,保障政府网络公关的实体资源。
政府網絡公關對于塑造高效政府形象、服務型政府形象和民主政府形象具有重要意義;噹前我國政府網絡公關存在形式主義、危機事件處理不噹以及功能定位模糊等問題,不利于政府形象的塑造;應將政府網絡公關納入製度化、正規化的軌道,加彊政府公關人纔隊伍建設,使政府網絡公關工作更加專業化,建立有效的公共危機政府網絡公關處理預案,進一步加彊電子政務的建設,保障政府網絡公關的實體資源。
정부망락공관대우소조고효정부형상、복무형정부형상화민주정부형상구유중요의의;당전아국정부망락공관존재형식주의、위궤사건처리불당이급공능정위모호등문제,불리우정부형상적소조;응장정부망락공관납입제도화、정규화적궤도,가강정부공관인재대오건설,사정부망락공관공작경가전업화,건립유효적공공위궤정부망락공관처리예안,진일보가강전자정무적건설,보장정부망락공관적실체자원。
With the rapid development of informatization and e-government affairs, the online government public relation (PR) becomes a significant method to administrate national affairs for the government. At first, this paper introduces the definition and features of the online government PR. Then, it illustrates the meanings of online government PRs to three aspects: building efficient government image, service-oriented government image, and democratic government image. Subsequently, it analyzes the three general problems existing in current online government PR going against building the government image: formalism, improper resolutions to crisis incidents, and unclear functional orientation. At last, it raises four approaches to maintain the government image based on improving online PRs.