CAJ | 학술논문

大型事件的旅游体验与一般旅游体验既有共性又有不同，两者的差异研究尚不多见。以126篇博文为研究样本，运用 RostCM、MAXQDA 软件辅助文本内容分析，从五大方面提取信息点阐述上海世博会游客体验的类别及其特征，得出如下结论：(1)世博会作为大型事件的典型代表，具有不同于一般旅游吸引物的独特性，基于此提出世博会旅游体验双维度分类模型，两个维度是“核心”对应“附带”体验、“实质”对应“象征”体验，并据此将世博会园区内旅游体验划分为4类；(2)世博会某项体验的重要性与其是否是核心体验或实质体验无关，某项体验也并不具有决定性的重要性，世博会旅游体验的重要性实则带有很鲜明的世博特征；(3)四类体验并非孤立存在，而是彼此联系，相互影响。
대형사건적여유체험여일반여유체험기유공성우유불동，량자적차이연구상불다견。이126편박문위연구양본，운용 RostCM、MAXQDA 연건보조문본내용분석，종오대방면제취신식점천술상해세박회유객체험적유별급기특정，득출여하결론：(1)세박회작위대형사건적전형대표，구유불동우일반여유흡인물적독특성，기우차제출세박회여유체험쌍유도분류모형，량개유도시“핵심”대응“부대”체험、“실질”대응“상정”체험，병거차장세박회완구내여유체험화분위4류；(2)세박회모항체험적중요성여기시부시핵심체험혹실질체험무관，모항체험야병불구유결정성적중요성，세박회여유체험적중요성실칙대유흔선명적세박특정；(3)사류체험병비고립존재，이시피차련계，상호영향。
Tourist experiences of mega events have commonnesses with and differences from general tourist experiences,about which researches are inadequate.Based on 126 pieces of blog,this paper applies text analysis as method and software RostCM\MAXQDA as tools,analyses tourist experience of World Expo (2010)Shanghai and draws three conclusions:based on the u-niqueness of World expo,a classification model of two dimensions is suggested and the two dimensions are “core”vs “attached”\“substantial”vs “symbolic”,which classify four types of experiences;not a certain kind of experience has decisive importance and the importance of a certain kind of experience is linked with the characteristics of World Expo;the four types of experiences don’ t exist isolatedly,but connect with and affect each other.