南通大学学报（社会科学版）
南通大學學報（社會科學版）
남통대학학보（사회과학판）
JOURNAL OF NANTONG UNIVERSITY （SOCIAL SCIENCES EDITION）
2015年
1期
31-36
,共6页
基本消费%丰裕消费%消费的社会逻辑
基本消費%豐裕消費%消費的社會邏輯
기본소비%봉유소비%소비적사회라집
basic consumption%affluent consumption%social logic of consumption%significance
消费的社会逻辑是社会经济发展的产物并随经济社会的发展而变迁，具有历史性。随着现代西方社会步入后现代社会，消费的社会逻辑越来越主宰人们的消费行为，反过来对社会经济的发展起重要作用。在社会产品日益丰裕的现代社会，人们购买、消费商品不是简单追求其表面的实用价值，而是为获取其内涵的符号价值，符号消费因而成为消费的社会逻辑的突出特征。符号消费的盛行源于资本获得最大利润的根本动力和摆脱扩张困境的外在压力，客观上催生了文化创意产业的发展、促进了产业结构升级并暂时克服了生产过剩的危机，同时对人们享乐主义、拜金主义人生观的形成产生了重大影响。
消費的社會邏輯是社會經濟髮展的產物併隨經濟社會的髮展而變遷，具有歷史性。隨著現代西方社會步入後現代社會，消費的社會邏輯越來越主宰人們的消費行為，反過來對社會經濟的髮展起重要作用。在社會產品日益豐裕的現代社會，人們購買、消費商品不是簡單追求其錶麵的實用價值，而是為穫取其內涵的符號價值，符號消費因而成為消費的社會邏輯的突齣特徵。符號消費的盛行源于資本穫得最大利潤的根本動力和襬脫擴張睏境的外在壓力，客觀上催生瞭文化創意產業的髮展、促進瞭產業結構升級併暫時剋服瞭生產過剩的危機，同時對人們享樂主義、拜金主義人生觀的形成產生瞭重大影響。
소비적사회라집시사회경제발전적산물병수경제사회적발전이변천，구유역사성。수착현대서방사회보입후현대사회，소비적사회라집월래월주재인문적소비행위，반과래대사회경제적발전기중요작용。재사회산품일익봉유적현대사회，인문구매、소비상품불시간단추구기표면적실용개치，이시위획취기내함적부호개치，부호소비인이성위소비적사회라집적돌출특정。부호소비적성행원우자본획득최대리윤적근본동력화파탈확장곤경적외재압력，객관상최생료문화창의산업적발전、촉진료산업결구승급병잠시극복료생산과잉적위궤，동시대인문향악주의、배금주의인생관적형성산생료중대영향。
The social logic of consumption is not endemic phenomenon of consumer society, and it is historical and is the product of social and economic development. Along with the transition of modern western society into the post-mod-ern society, the social logic of consumption on social development has played a leading role. Along with the increasingly affluent society in the social products, people buy and consume goods for their symbolic values instead of its practical level. Prevalence of symbol consumption has not only boosted capital to gain maximum profit, spawned the development of cultural and creative industries and promoted the upgrading of industrial structure, but also has temporarily overcame the crisis of overproduction through meeting the desires of unlimited social psychology and culture of the consumers. However, it has created the unlimited pursuit of wealth and had a significant impact on the formation of hedonism and money wor-ship.
