CAJ | 학술논문

针对目前国内地铁导向标识形态设计中所存在的文化缺失、设计趋同等问题，指出将地域文化特色融入产品形态设计中的必要性与重要意义，以产品形态语意为理论基础，从产品形态的色彩、文字、图形符号和造型等不同要素归纳总结出将地域文化融入广佛地铁导向标识形态设计中的设计方法，力求对改善城市地铁环境、塑造城市特色形象起到一定的作用。
침대목전국내지철도향표식형태설계중소존재적문화결실、설계추동등문제，지출장지역문화특색융입산품형태설계중적필요성여중요의의，이산품형태어의위이론기출，종산품형태적색채、문자、도형부호화조형등불동요소귀납총결출장지역문화융입엄불지철도향표식형태설계중적설계방법，력구대개선성시지철배경、소조성시특색형상기도일정적작용。
In order to solve the current domestic metro guiding signs form design problems of cultural drawback and design convergence, the necessity and significance of melting regional culture into product form design were proposed. Taking product semantics as the theoretical foundation, the design methods were put forward mainly from the color, text, graphic symbols, shape and other different factors of product form design, trying to improve the urban metro environment and shape the image of the city.