CAJ | 학술논문

微博作为一个新兴的社交媒体，已经得到广泛用户的喜爱。但在信息技术发展迅速且不断遭遇被淘汰的今天，在“只需鼠标轻轻一点就能转移到竞争对手的服务和产品”以及“同质化产品和服务太多和竞争太激烈”的今天，如何保持用户的忠诚度并提升用户的粘度以激发用户的持续使用行为是决定微博能够实现可持续发展的关键。结合微博信息传播行为的用户及其影响因素的相关分析结果，本文从内容建设方面着手，提出几点策略，期望能够更好地促进用户使用微博进行有效的信息传播行为。
미박작위일개신흥적사교매체，이경득도엄범용호적희애。단재신식기술발전신속차불단조우피도태적금천，재“지수서표경경일점취능전이도경쟁대수적복무화산품”이급“동질화산품화복무태다화경쟁태격렬”적금천，여하보지용호적충성도병제승용호적점도이격발용호적지속사용행위시결정미박능구실현가지속발전적관건。결합미박신식전파행위적용호급기영향인소적상관분석결과，본문종내용건설방면착수，제출궤점책략，기망능구경호지촉진용호사용미박진행유효적신식전파행위。
As a new social media, Micro Blog has been loved by a wide range of users. But today, information technology develops quickly and is eliminated constantly, " the service and products of the competitor can be transferred by a gently click of the mouse ", and"there are too much products and service with the same quality and competition is becoming fierce", how to keep the loyalty degrees of the users and upgrade their stick degrees to inspire the continuous using behavior of the users are the key to achieve the sustainable development of Micro Blog. Combined with the related analysis of the users of Micro Blog information spreading and its influencing factors, from the content building, this article proposes several strategies, hoping to better promote the information spreading by using Micro Blog of the users.