CAJ | 학술논문

以节事经济理论为指导，文献资料法为研究方法，探讨了节事特别是体育节事带来的经济效应，然后考察了巴西民众在巴西世界杯开幕前后的抗议风波。以此为基础，指出了世界杯作为特殊节事经济所具有的独特性：不仅有积极一面，而且会给主办国带来极大的压力。因此，建议中国申办世界杯时，要全面评估世界杯带来的各种效应，特别要将国际足联会攫取大部分利润的因素纳入到评判体系中来，在注重经济收益的同时，注重文化层面的传播，这样才能办好一次令全世界赞叹、令本国人民受益的世界杯。
이절사경제이론위지도，문헌자료법위연구방법，탐토료절사특별시체육절사대래적경제효응，연후고찰료파서민음재파서세계배개막전후적항의풍파。이차위기출，지출료세계배작위특수절사경제소구유적독특성：불부유적겁일면，이차회급주판국대래겁대적압력。인차，건의중국신판세계배시，요전면평고세계배대래적각충효응，특별요장국제족련회확취대부분리윤적인소납입도평판체계중래，재주중경제수익적동시，주중문화층면적전파，저양재능판호일차령전세계찬우、령본국인민수익적세계배。
Based on the theory of FSE and the method of documentary research ,this paper first discussed the economic effects resul‐ted from sports festivals ,then ,investigated the mass protests before and after the opening of the World Cup in Brazil .The World Cup ,as special FSE ,has some peculiarities ,which brings about not only positive influence but also an extreme pressure to the host country .So ,while China bids for the World Cup ,the economic effects resulted from the World Cup should be evaluated comprehen‐sively .In particular ,the factor that FIFA will grab most of the profits should be involved into the evaluation system .In order to host a World Cup that will win the whole world’s praise and bring benefit to our nation ,the economic benefit and the spreading of Chinese culture shall be taken into consideration .