CAJ | 학술논문

随着新媒体时代的迅猛发展，网络流行语层出不穷，并随着人与人之间的相互模仿而迅速传播开来。本文以“土豪”、“吐槽”等最新流行语为语料，从模因论的视角分析了网络流行语的两种流行和传播机制：基因型和表现型。然后，在此基础上，文章对多数流行于传统报纸媒体的网络流行语进行了分析，指出了网络流行语纸媒传播的特点，并为纸媒中恰当使用网络流行语提供了一些建议。希望能够加深我们对网络流行语纸媒传播的认识。
수착신매체시대적신맹발전，망락류행어층출불궁，병수착인여인지간적상호모방이신속전파개래。본문이“토호”、“토조”등최신류행어위어료，종모인론적시각분석료망락류행어적량충류행화전파궤제：기인형화표현형。연후，재차기출상，문장대다수류행우전통보지매체적망락류행어진행료분석，지출료망락류행어지매전파적특점，병위지매중흡당사용망락류행어제공료일사건의。희망능구가심아문대망락류행어지매전파적인식。
With the rapid development of new media, there appears a great deal of Internet buzzwords, and they are rapidly circulated among people through their mutual imitation.Based on the data of the latest Internet buzz-words like“tuhao”,“tucao”, etc., this paper firstly analyzes two transmission mechanisms of Internet buzzwords, namely, memetic genotype and memetic phenotype, from the perspective of memetics.Then it explores the buzz-words used in print media and points out their spreading characteristics.Finally, the paper proposes some advice on how to appropriately use Internet buzzwords in print media.