CAJ | 학술논문

广告提案是实际广告活动中必不可少的一部份，广告提案课程相比传统的理论类课程，多了大量的实际训练内容，需要全方位全角度地对学生提案能力展开训练，本篇论文研究的是广告提案中礼仪的训练，提案礼仪是广告提案的第一步并贯穿于提案过程始终，提案礼仪的正确与否，直接关系到给客户的第一印象，关系到提案的成败。
엄고제안시실제엄고활동중필불가소적일부빈，엄고제안과정상비전통적이론류과정，다료대량적실제훈련내용，수요전방위전각도지대학생제안능력전개훈련，본편논문연구적시엄고제안중례의적훈련，제안례의시엄고제안적제일보병관천우제안과정시종，제안례의적정학여부，직접관계도급객호적제일인상，관계도제안적성패。
Advertising proposal is actually an essential part of the actual campaign,"ad proposal"courses compared to tra-ditional theory courses, more than a lot of practical training content, you need to round the whole point of the proposal to the students the ability to start training, this Research papers are advertising proposal etiquette training, the proposal is the first step in advertising proposal etiquette and consistently throughout the proposal process, the proposal etiquette correct or not directly related to the customer's first impression to the success of the proposal.