科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2015年
3期
30-32
,共3页
大数据时代%大数据思维%网络舆论宣传
大數據時代%大數據思維%網絡輿論宣傳
대수거시대%대수거사유%망락여론선전
big data era%big data thinking%network propaganda
随着世界步入大数据时代，用大数据特点分析网络数据、运用大数据思维思考问题成为了一种趋势，网络舆论宣传作为一种紧紧依靠网络数据而发展起来的宣传形式，在网络数据发生大变革之际，网络舆论宣传面临着诸多挑战，但往往机遇与挑战并存，寻找出挑战背后的机遇是极具现实意义的。本文以大数据时代为背景，试图依据大数据三大特点，以大数据思维分析阐述大数据为网络舆论宣传所带来的严峻挑战和巨大机遇。
隨著世界步入大數據時代，用大數據特點分析網絡數據、運用大數據思維思攷問題成為瞭一種趨勢，網絡輿論宣傳作為一種緊緊依靠網絡數據而髮展起來的宣傳形式，在網絡數據髮生大變革之際，網絡輿論宣傳麵臨著諸多挑戰，但往往機遇與挑戰併存，尋找齣挑戰揹後的機遇是極具現實意義的。本文以大數據時代為揹景，試圖依據大數據三大特點，以大數據思維分析闡述大數據為網絡輿論宣傳所帶來的嚴峻挑戰和巨大機遇。
수착세계보입대수거시대，용대수거특점분석망락수거、운용대수거사유사고문제성위료일충추세，망락여론선전작위일충긴긴의고망락수거이발전기래적선전형식，재망락수거발생대변혁지제，망락여론선전면림착제다도전，단왕왕궤우여도전병존，심조출도전배후적궤우시겁구현실의의적。본문이대수거시대위배경，시도의거대수거삼대특점，이대수거사유분석천술대수거위망락여론선전소대래적엄준도전화거대궤우。
As the world entered the era of big data, with the characteristics of large data network data analysis, the use of large data thinking has become a trend, as a propaganda network closely rely on network data and developed forms of propa-ganda, in network data a major change on the occasion, the network propaganda faces many challenges, but often the oppor-tunities and challenges, the opportunities to find out the underlying challenge is of great practical significance. In this paper, the era of big data as the background, trying to large data based on three characteristics, in order to analyze large data set forth thinking challenges and great opportunities for large data network publicity brought.
