以品牌创造市场--对具有实力的中小房地产开发企业在转型时期的市场战略的探索
이품패창조시장--대구유실력적중소방지산개발기업재전형시기적시장전략적탐색
Create Market by Brand-- Exploration on the Market Strategy of the Small and Medium-sized Real Estate Development Enterprises with Strength in the Transitional Period
  • 万方数据
    城市建筑 성시건축
    URBANISM AND ARCHITECTURE
    2014年 35期 179-180 ,共2页

    张顺清

    장순청

    房地产%转型%品牌%管理 房地產%轉型%品牌%管理
    방지산%전형%품패%관리
    real estate%transformation%brand%management
    本文以湖南建工湘建房地产新桂广场项目的开发作为案例，对房地产转型时期的品牌战略进行一些探索。
    본문이호남건공상건방지산신계엄장항목적개발작위안례，대방지산전형시기적품패전략진행일사탐색。
    This paper taking the development of Xingui Plaza project of Hunan housing estate as a case makes some explor- ation to the brand strategy of real estate in transition period.
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