CAJ | 학술논문

我国现行的《中华人民共和国消费者权益保护法》，在应对电子商务环境中消费者知情权保护方面无法直接适用，这一问题逐渐凸显。由于网络交易中的经营者和消费者基于利益的驱动成为经济矛盾体，而互联网带来的全新交易模式中，网络商品和服务的虚拟性及网络卖家的隐蔽性更强，因此，电子商务模式下消费者知情权益的保护问题应当引起足够的重视。国家应立足于电子商务中消费者知情权保护的特点，制定更为完善的针对性法律法规，全社会也应建立强大的公众舆论力量，同时创新和完善各种在线法律程序，以满足电子商务模式下消费者对知情权益的渴求。
아국현행적《중화인민공화국소비자권익보호법》，재응대전자상무배경중소비자지정권보호방면무법직접괄용，저일문제축점철현。유우망락교역중적경영자화소비자기우이익적구동성위경제모순체，이호련망대래적전신교역모식중，망락상품화복무적허의성급망락매가적은폐성경강，인차，전자상무모식하소비자지정권익적보호문제응당인기족구적중시。국가응립족우전자상무중소비자지정권보호적특점，제정경위완선적침대성법율법규，전사회야응건립강대적공음여론역량，동시창신화완선각충재선법률정서，이만족전자상무모식하소비자대지정권익적갈구。
It is become more serious that we cannot directly apply the current Law on Protection of the Rights and Interests of Consumers to solve the relate problem of protection of consumers' right to know in e-commerce. There are some economic conflicts between operators and consumers involved in online trade;online commodity and service is more virtual and online sellers are more elusive. So,we should pay more attention to the protection of consumers' right to know in e-commerce. The government should formulate the perfect related law and regulations;the whole society should use the force of public opinion;and we should make innovation and perfect the online legal process to guarantee the consumers' right to know in e-commerce.