基于服务营销视角的民办高校招生策略研究--以宁波大红鹰学院为例
기우복무영소시각적민판고교초생책략연구--이저파대홍응학원위례
Research on Strategies for Private College Enrollment Based on the Perspective of Service Marketing：A Case Study on Ningbo Dahongying University
  • 万方数据
    科教文汇 과교문회
    EDUCATION SCIENCE & CULTURE MAGAZINE
    2015年 1期 138-139 ,共2页

    叶晓莉

    협효리

    服务营销%民办高校%招生策略 服務營銷%民辦高校%招生策略
    복무영소%민판고교%초생책략
    service marketing%private college%enrollment strate-gies
    民办高校在招生中面临众多困难，服务营销理念有助于提升民办高校的招生质量。民办高校应重视以服务营销理念指导学校的招生工作，探索民办高校的招生策略。
    민판고교재초생중면림음다곤난，복무영소이념유조우제승민판고교적초생질량。민판고교응중시이복무영소이념지도학교적초생공작，탐색민판고교적초생책략。
    Private colleges are faced with various difficulties in enrollment. The concept of service marketing is conducive to im-proving the quality of private college enrollment. Private colleges should pay attention to the guiding role of service marketing in enrollment, and explore strategies for private college enrollment.
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