CAJ | 학술논문

随着网络的发展和普及，特别是以微博、微信为代表的自媒体迅速发展为社区宣传工作开辟了新的广阔平台，也对传统的社区宣传工作带来了新的冲击与挑战，在自媒体视野下创新社区宣传工作应坚持原则、更新内容、创新方法、加强保障，积极探寻在自媒体环境下社区宣传工作的新思路和新方法。
수착망락적발전화보급，특별시이미박、미신위대표적자매체신속발전위사구선전공작개벽료신적엄활평태，야대전통적사구선전공작대래료신적충격여도전，재자매체시야하창신사구선전공작응견지원칙、경신내용、창신방법、가강보장，적겁탐심재자매체배경하사구선전공작적신사로화신방법。
With the development and popularization of the Inter-net, especially the rapid development of we media, represented by MicroBlog and WeChat, has paved a new and broad platform for community publicity work, but it is also an impact and chal-lenge for traditional community publicity work. The innovation of community publicity work from the perspective of we media should adhere to principles, update contents, innovate methods, enhance guarantees, and actively explore new ideas and ways.