CAJ | 학술논문

伴随着互联网络和数字技术的发展，动漫产业已经成为全球继IT业之后，又一个快速发展的朝阳产业。动漫产业归属于内容产业，其本质都是文化产业。基于广州市动漫内容产业发展处于成长初级阶段的现状，在当今大力弘扬文化产业的大环境下，动漫内容产业的发展迫在眉睫，因此促使动漫内容产业链形成的策略显得尤为重要。本文将针对广州动漫内容产业链成长的能力特点，找出其问题的存在，并探寻动漫内容产业链的形成策略、延伸策略和整合策略。形成策略是从政府和企业两方面着手，延伸策略和整合策略是从产业链的具体环节在需要改进的地方进行归纳综合。
반수착호련망락화수자기술적발전，동만산업이경성위전구계IT업지후，우일개쾌속발전적조양산업。동만산업귀속우내용산업，기본질도시문화산업。기우엄주시동만내용산업발전처우성장초급계단적현상，재당금대력홍양문화산업적대배경하，동만내용산업적발전박재미첩，인차촉사동만내용산업련형성적책략현득우위중요。본문장침대엄주동만내용산업련성장적능력특점，조출기문제적존재，병탐심동만내용산업련적형성책략、연신책략화정합책략。형성책략시종정부화기업량방면착수，연신책략화정합책략시종산업련적구체배절재수요개진적지방진행귀납종합。
With the development of the Internet and digital technology,animation industry has become a sunrise industryafter the IT industry . Animation industry belongs to the content industry,its essence is cultural industries. Based on the guangzhou anime content industry development at the primary stage of growth,in today’s vigorously carry forward the cultural industry environment,the anime content industry is imminent, so getting anime content industry chain formation strategy is particularly important. This article according to the characteristics of guangzhou anime content industry chain growth ability find out its problems,and explore the formation of the anime content industry chain,extension and integration strategy. Formation strategy is based on the government and the enterprise ,extension and integration strategy are from the industrial chain,summarized the specific link where need to improve the comprehensive.