CAJ | 학술논문

采用 SWOT法分析了福建进一步发展旅游业的优势、劣势、机会与威胁，并通过比较《海峡两岸关于大陆居民赴台湾旅游协议》签订前台湾游客赴闽旅游的预测数据和签订后的实际数据，结果认为协议的签订对台湾游客赴闽旅游有一定的影响，但协议的签订对台湾游客在闽逗留时间影响不大；最后促进台湾游客赴闽旅游的对策思考。
채용 SWOT법분석료복건진일보발전여유업적우세、열세、궤회여위협，병통과비교《해협량안관우대륙거민부태만여유협의》첨정전태만유객부민여유적예측수거화첨정후적실제수거，결과인위협의적첨정대태만유객부민여유유일정적영향，단협의적첨정대태만유객재민두류시간영향불대；최후촉진태만유객부민여유적대책사고。
By using the method of SWOT analysis,the strength,weakness,opportunity,threat of Fujian tourist in-dustry were analyzed.And the predicted data and the actual data before and after the signing of Cross-strait Tourism Agreement were compared,this paper finds that Cross-strait Tourism Agreement has some impacts for Taiwan tour-ists to Fujian.But the agreement’impact on sojourn time is limited.Last,this paper put forward the countermeas-ures thinking.