CAJ | 학술논문

以传统产品为核心的企业向服务商业模式转型是目前研究和管理关注的热点。基于合法性理论，指出新的服务业务能否获取市场合法性是服务商业模式成功的关键，并建立了影响制造企业服务业务合法性的理论框架。研究结果表明：内部特征、外部合作、行业认可度三个方面对服务业务合法性有着重要的影响。
이전통산품위핵심적기업향복무상업모식전형시목전연구화관리관주적열점。기우합법성이론，지출신적복무업무능부획취시장합법성시복무상업모식성공적관건，병건립료영향제조기업복무업무합법성적이론광가。연구결과표명：내부특정、외부합작、행업인가도삼개방면대복무업무합법성유착중요적영향。
The transition of traditional product firms to service business model has been discussed heatly in recent management research and practice.Based on legitimacy theory,this study argues that the key to success for service business model is whether new service is accepted by the market.The results confirm that internal characteristics,external linkages and industry recognition play important roles in the legitimacy of service business.