CAJ | 학술논문

众所周知，海报是宣传电影的重要方式，兼有图像和文字，因此属于多模态语篇。依据韩礼德的系统功能语法以及由此发展起来的的视觉语法理论，对戛纳电影节开幕式影片《摩纳哥王妃》的宣传海报分别从再现、互动和构图三大意义进行多模态话语分析，进一步探究静态的图像和文本语言的符号间际关系，如何构建电影语篇的意义，激发观看者对电影的兴趣，最终实现电影宣传的理想效果。
음소주지，해보시선전전영적중요방식，겸유도상화문자，인차속우다모태어편。의거한례덕적계통공능어법이급유차발전기래적적시각어법이론，대알납전영절개막식영편《마납가왕비》적선전해보분별종재현、호동화구도삼대의의진행다모태화어분석，진일보탐구정태적도상화문본어언적부호간제관계，여하구건전영어편적의의，격발관간자대전영적흥취，최종실현전영선전적이상효과。
As we all know, the poster is an important way to promote the film, and both images and text, and therefore belong to the Multimodal Discourse. Based on Halliday's systemic functional grammar and visual grammar theory thus developed, the opening ceremony of the Cannes Film Festival, the film"Princess of Monaco"posters were multimodal discourse analysis from the reproduction, interaction and composition of the three significance to further explore relations between the symbol static images and text language, how to build a sense of film discourse, stimulate the viewer's interest in the film, the film ul-timately achieve the desired effect of publicity.