重庆三峡学院学报
重慶三峽學院學報
중경삼협학원학보
JOURNAL OF CHONGQING THREE-GORGES UNIVERSITY
2015年
1期
62-64
,共3页
雇主品牌%雇主吸引力%人力资源管理%构建
僱主品牌%僱主吸引力%人力資源管理%構建
고주품패%고주흡인력%인력자원관리%구건
employer branding%employer attraction%human resource management%establish
雇主品牌能够帮助企业吸引和留住优秀的人才，在人力资源市场获得持久竞争优势。文章分析了人力资源管理与雇员聘用的状态关系，并以此为基础，从识人、选人、用人、育人、留人的人力资源管理流程方面阐述了如何构建雇主品牌。
僱主品牌能夠幫助企業吸引和留住優秀的人纔，在人力資源市場穫得持久競爭優勢。文章分析瞭人力資源管理與僱員聘用的狀態關繫，併以此為基礎，從識人、選人、用人、育人、留人的人力資源管理流程方麵闡述瞭如何構建僱主品牌。
고주품패능구방조기업흡인화류주우수적인재，재인력자원시장획득지구경쟁우세。문장분석료인력자원관리여고원빙용적상태관계，병이차위기출，종식인、선인、용인、육인、류인적인력자원관리류정방면천술료여하구건고주품패。
Employer Brand can help enterprises attract and retain outstanding employees as well as enhancing lasting competitive advantages in the human resources market. This paper analyzes the relationship between human resource management and employment, and with the thus obtained results, expounds how to establish the Employer Brand from the procedure of human resource management including selecting, employing, training and retaining employees.
