CAJ | 학술논문

阐述了图书馆知识营销的内涵及意义，从知识产品支持、营销网络支持、营销情感支持、营销风险、制度借鉴等方面，分析了图书馆联盟在图书馆知识营销中的作用，提出了充分发挥图书馆联盟在图书馆知识营销中作用的策略。
천술료도서관지식영소적내함급의의，종지식산품지지、영소망락지지、영소정감지지、영소풍험、제도차감등방면，분석료도서관련맹재도서관지식영소중적작용，제출료충분발휘도서관련맹재도서관지식영소중작용적책략。
This paper expounds the connotation and significance of library’s knowledge marketing, and from the aspects of the knowledge product support, marketing network support, marketing emotion support, marketing risk, and system reference, etc., analyzes the functions of library federation in library’s knowledge marketing, and puts forward some strategies for giving full play to the function of library federation in library’s knowledge marketing.