CAJ | 학술논문

战略导向之间的交互现象是指不同导向在一定时期内能够在同一家企业内共存，从而形成特定的战略导向格局。研究企业战略导向在技术和顾客两个方向上是如何交互并存的，基于顾客战略导向和技术战略导向的强弱差异，从四个维度建立模型。使用路透社企业数据库，选取Biogen、Amgen和Merck三家企业为案例，基于KDD设计文本挖掘模型。研究发现，三家企业表现出多种战略导向格局，但以平衡格局为主。同时使用国内一家大型制药企业的案例作为对比。构建战略行为的语义网络探索不同的战略导向行为是如何共同作用于企业技术创新和产品商业化的。尝试使用KDD和语义网络方法提供一种新的案例分析思路。
전략도향지간적교호현상시지불동도향재일정시기내능구재동일가기업내공존，종이형성특정적전략도향격국。연구기업전략도향재기술화고객량개방향상시여하교호병존적，기우고객전략도향화기술전략도향적강약차이，종사개유도건립모형。사용로투사기업수거고，선취Biogen、Amgen화Merck삼가기업위안례，기우KDD설계문본알굴모형。연구발현，삼가기업표현출다충전략도향격국，단이평형격국위주。동시사용국내일가대형제약기업적안례작위대비。구건전략행위적어의망락탐색불동적전략도향행위시여하공동작용우기업기술창신화산품상업화적。상시사용KDD화어의망락방법제공일충신적안례분석사로。
The phenomenon of the interaction between strategic orientations means that in a given period different orientations can coexist within the same company, to form a specific pattern of strategic orientation. We focus on technology-customer strategy oriented pattern of biotechnology enterprise, build models from four dimensions based on degree of strength of customer-orientation and technology orientation, namely the balanced, internal focused, ex-ternal focused and unfocused. We use Reuters Key Development Enterprise database, select Biogen Idec, Amgen and Merck as sample cases. We build text mining model based KDD. After coding process, we verify whether the enterprise exist a complementary pattern of strategic orientation. The study finds that three firms show a varie-ty of strategic orientation pattern, but balanced pattern dominates. In order to compare, we also use the case of a large domestic pharmaceutical companies. We also analyze how different strategic behavior influences innovation and commercialization. We introduce a new path to apply case study through KDD and semantic networks.