CAJ | 학술논문

随着现代社会的快速发展，文化因素对现代旅游活动的影响，越来越深刻和长远。目前国内众多城市已将体验式旅游视为新的经济增长点。随着体验经济时代的来临，体验式旅游也将成为旅游产业发展的必然趋势。水浒文化源远流长，内涵丰富，是山东省独有的地方文化，具有广泛的大众基础。从体验式旅游的视角研究水浒文化产品的开发和景区规划等问题，一方面为体验式旅游的发展开拓新思路；另一方面将水浒文化以全新的方式加以传承与发扬。
수착현대사회적쾌속발전，문화인소대현대여유활동적영향，월래월심각화장원。목전국내음다성시이장체험식여유시위신적경제증장점。수착체험경제시대적래림，체험식여유야장성위여유산업발전적필연추세。수호문화원원류장，내함봉부，시산동성독유적지방문화，구유엄범적대음기출。종체험식여유적시각연구수호문화산품적개발화경구규화등문제，일방면위체험식여유적발전개탁신사로；령일방면장수호문화이전신적방식가이전승여발양。
With the development of modern society, the influence of cultural factors on modern tourism becomes more profound and long-lasting. At present many cities in China have regarded experimental tourism as a new economic growth point. With the coming age of experimental economy, experimental tourism will become the inevitable trend of the development of tourism. As a unique local culture in Shandong province, marsh culture has a long history and rich connotation; therefore it has extensive mass foundation. From the perspective of experimental tourism, this paper analyses the development of marsh cultural product and the planning of the tourist attraction, hoping that on the one hand it will open up a new way of developing the experimental tourism; on the other hand will inherit and carry forward the marsh culture in a new way.