CAJ | 학술논문

随着3G和4G网络建设的完善，为了降低2G网络的数据业务压力，提高3G/4G网络的使用，如何引导客户充分使用3G/4G网络成为市场经营的一个重点课题，而终端锁网用户的解锁工作就是其中一个重要组成部分。基于大数据分析理论，充分利用网络侧的CS域与PS域多个接口的信令数据，并联合规划、话单等话单数据，开展锁网终端模型的分析研究。另外本文还介绍了中山地市业务部门应用该模型在2013年精确定位3G/4G锁网用户用于实际解锁营销和终端更换营销中，所取得的良好营销效果。
수착3G화4G망락건설적완선，위료강저2G망락적수거업무압력，제고3G/4G망락적사용，여하인도객호충분사용3G/4G망락성위시장경영적일개중점과제，이종단쇄망용호적해쇄공작취시기중일개중요조성부분。기우대수거분석이론，충분이용망락측적CS역여PS역다개접구적신령수거，병연합규화、화단등화단수거，개전쇄망종단모형적분석연구。령외본문환개소료중산지시업무부문응용해모형재2013년정학정위3G/4G쇄망용호용우실제해쇄영소화종단경환영소중，소취득적량호영소효과。
With the improvement of 3G/4G network construction, in order to reduce pressure on the 2G network data services, improve the use of 3G/4G network, how to guide customers to using the 3G/4G network is a key project for market management. And the work of unlocking the GSM locked terminal users to is one important component. This paper made full use of signal data from CS and PS , and jointed the boss data , researched a precise analysis model of GSM locked terminal user. This paper also introduced application of this model in Zhongshan city in marketing, with good marketing effect obtained.