CAJ | 학술논문

论文采取一种特殊的文本搜集方式，对浙江大学近百名本科生的媒介接触行为进行了一次较为系统的考察，采用内容分析法对采集来的文本资料进行分析。研究发现，大学生群体在媒介接触和信息选择的过程中呈现出很强的倾向性和目的性，对媒介的选择上呈现出一种权威性与多样性相结合的特征，对信息的选择上则遵循一种以政治和民生新闻为导向的简便信息原则。并且在对待传统媒体和新媒体的信息选择上，其选择行为的差异性也十分明显。
논문채취일충특수적문본수집방식，대절강대학근백명본과생적매개접촉행위진행료일차교위계통적고찰，채용내용분석법대채집래적문본자료진행분석。연구발현，대학생군체재매개접촉화신식선택적과정중정현출흔강적경향성화목적성，대매개적선택상정현출일충권위성여다양성상결합적특정，대신식적선택상칙준순일충이정치화민생신문위도향적간편신식원칙。병차재대대전통매체화신매체적신식선택상，기선택행위적차이성야십분명현。
This paper took a special way of text collection, conducted a systematic study of media contact of nearly a hundred un-dergraduates of Zhejiang University, and analyzed these text data with content analysis method. The study found that college students showed a strong orientation and purposefulness in the process of selection of media contacts and information, and presented a combi-nation of authority and diversity characteristics of the media choice, while the choice of information followed a simple principle of po-litical and livelihood oriented news. And the differences on the behavior of information selection of traditional media and new media were also very obvious.