CAJ | 학술논문

闽南文化对泉州民营经济成长影响深远，特别对泉州品牌的发展具有重要影响。在对泉州品牌和闽南文化深入分析的基础上，探讨了闽南文化引领泉州品牌发展的机理和基于品牌不同发展阶段的文化影响，提出了文化视角下泉州品牌创新的理念和措施，实现泉州在海西的背景下产业集群的升级和品牌的可持续发展。
민남문화대천주민영경제성장영향심원，특별대천주품패적발전구유중요영향。재대천주품패화민남문화심입분석적기출상，탐토료민남문화인령천주품패발전적궤리화기우품패불동발전계단적문화영향，제출료문화시각하천주품패창신적이념화조시，실현천주재해서적배경하산업집군적승급화품패적가지속발전。
Southern Fujian culture has played a great role in the development of private economies in Quanzhou, especially the development of Quanzhou Brand.This paper discussed the problem how the Southern Fujian culture steers the development of Quanzhou Brand and the cultural influences on the differential stages of brand development.It put forward some suggests to innovate the Quanzhou Brand from the perspective of culture so as to realize the upgrade of industrial cluster and sustainable development un-der the circumstances of Economic Zone of the West Coast of the Taiwan Straits construction.