CAJ | 학술논문

病毒营销是在网络时代背景下诞生的新型营销手段，并被众多企业和商家所接受。根据网络病毒营销的发展现状，分析其信息传播的高效性、营销过程的互动性、病源创造的效应性、宣传方式的亲和性、营销成本的节约性等特点提出发展策略，为网络病毒营销的健康发展提供参考。
병독영소시재망락시대배경하탄생적신형영소수단，병피음다기업화상가소접수。근거망락병독영소적발전현상，분석기신식전파적고효성、영소과정적호동성、병원창조적효응성、선전방식적친화성、영소성본적절약성등특점제출발전책략，위망락병독영소적건강발전제공삼고。
Viral marketing is a new means of marketing born in the background of the network era, which are adopted by many enterprises and businesses.With a description of the present situation of the viral network marketing,the paper discusses the characteristics of the viral network marketing, such as high efficiency in information dissemination,interaction in the marketing process,pathogen-ic effect,propoganda affinity and marketing cost economization.Strategy for the development of viral marketing are advanced to enable the healthy development of the network viral marketing.