CAJ | 학술논문

考虑消费者对再制造品和新产品基于价格敏感的异质性需求特征，引入再制造品和新产品的需求函数，进而构建一个考虑单一再制造商并以该再制造商利润最大化为目标的最优产量及定价模型，分别求出了各期的再制造品与新产品的最优产量及价格策略。最后通过算例分析表明，随着消费者偏好系数的增加，企业越来越趋向于生产再制造品，再制造品与新产品的价格逐渐接近，企业实施再制造不仅能减少生产成本，同时企业的总利润也得到大幅提升。
고필소비자대재제조품화신산품기우개격민감적이질성수구특정，인입재제조품화신산품적수구함수，진이구건일개고필단일재제조상병이해재제조상리윤최대화위목표적최우산량급정개모형，분별구출료각기적재제조품여신산품적최우산량급개격책략。최후통과산례분석표명，수착소비자편호계수적증가，기업월래월추향우생산재제조품，재제조품여신산품적개격축점접근，기업실시재제조불부능감소생산성본，동시기업적총리윤야득도대폭제승。
Taking into account that consumer’s willingness to pay for remanufactured products is less than their willingness to pay for new products.This paper introduced a market with demand function consisting of new and remanufactured products re-spectively where exposed consumer groups to both of them.Then it formulated the monopoly environment in a two-period model to obtain the optimal production and pricing strategies under heterogeneous demand.At last,the examples shows that as the consumer preference coefficient increases,enterprises pay more attention to remanufacture,at the same time,the price of new and remanufactured products are more closed.Remanufacture not only decrease production cost but also increase the total prof-it of enterprise.