长春大学学报（自然科学版）
長春大學學報（自然科學版）
장춘대학학보（자연과학판）
JOURNAL OF CHANGCHUN UNIVERSITY
2015年
2期
92-94,98
,共4页
社交网络时代%网络游戏产品%市场营销
社交網絡時代%網絡遊戲產品%市場營銷
사교망락시대%망락유희산품%시장영소
social communicative network era%network game product%marketing
随着网游市场的不断推进，相应的市场营销模式在社交网络时代的驱动下日趋复杂化，这就要求网游产品的经营者，不断的进行优化和创新，围绕当前网络游戏市场发展提出更符合网络游戏产品发展的营销手段，才能在激烈的网游市场竞争中不断的取得新的进步。本文以网络游戏产品在社交网络时代的市场营销手段和策略为基础，围绕网游产品营销的可持续发展和当前营销手段的改进等提出相应的建议。
隨著網遊市場的不斷推進，相應的市場營銷模式在社交網絡時代的驅動下日趨複雜化，這就要求網遊產品的經營者，不斷的進行優化和創新，圍繞噹前網絡遊戲市場髮展提齣更符閤網絡遊戲產品髮展的營銷手段，纔能在激烈的網遊市場競爭中不斷的取得新的進步。本文以網絡遊戲產品在社交網絡時代的市場營銷手段和策略為基礎，圍繞網遊產品營銷的可持續髮展和噹前營銷手段的改進等提齣相應的建議。
수착망유시장적불단추진，상응적시장영소모식재사교망락시대적구동하일추복잡화，저취요구망유산품적경영자，불단적진행우화화창신，위요당전망락유희시장발전제출경부합망락유희산품발전적영소수단，재능재격렬적망유시장경쟁중불단적취득신적진보。본문이망락유희산품재사교망락시대적시장영소수단화책략위기출，위요망유산품영소적가지속발전화당전영소수단적개진등제출상응적건의。
With the continuous advance of online games market, corresponding marketing mode driven by social communicative network era becomes increasingly complex, which requires operators of online game products to constantly optimize and innovate, and put for-ward marketing means suitable for online game development by focusing on current network game market development, only in this way, can they continuously achieve new progress in the fierce competition of network games market. Based on marketing means and strategies of online games in social communicative era, this paper gives corresponding suggestions on sustainable development of the network game product marketing and the improvement of current online marketing means.
