四川体育科学
四川體育科學
사천체육과학
SICHUAN SPORTS SCIENCE
2015年
2期
39-42,66
,共5页
巴西世界杯%中小城市%球迷行为%调查研究
巴西世界杯%中小城市%毬迷行為%調查研究
파서세계배%중소성시%구미행위%조사연구
Brazil World Cup%Medium-Small cities%Fans behavior%Research
中小城市球迷的足球文化行为真正体现了我国群众足球的文化内涵。调查发现,巴西世界杯期间,中小城市球迷喜欢群体看球与交流,参与实践踢球活动显著增加,体育非实物型消费有所提高,多数球迷有饮酒行为,但对待饮酒认知水平良好。认为,中小城市球迷文化建设关键在于三个层面,合理配置足球基础资源、培育成熟的球迷组织和凝练核心球迷文化。
中小城市毬迷的足毬文化行為真正體現瞭我國群衆足毬的文化內涵。調查髮現,巴西世界杯期間,中小城市毬迷喜歡群體看毬與交流,參與實踐踢毬活動顯著增加,體育非實物型消費有所提高,多數毬迷有飲酒行為,但對待飲酒認知水平良好。認為,中小城市毬迷文化建設關鍵在于三箇層麵,閤理配置足毬基礎資源、培育成熟的毬迷組織和凝練覈心毬迷文化。
중소성시구미적족구문화행위진정체현료아국군음족구적문화내함。조사발현,파서세계배기간,중소성시구미희환군체간구여교류,삼여실천척구활동현저증가,체육비실물형소비유소제고,다수구미유음주행위,단대대음주인지수평량호。인위,중소성시구미문화건설관건재우삼개층면,합리배치족구기출자원、배육성숙적구미조직화응련핵심구미문화。
Cultural behavior of medium-small cities fans truly reflects the cultural connotation of the masses football. It found that fans watched and discussed the matches with groups during the Brazil Word Cup, participation in play activities significantly increased, sports non-material consumption increased, the majority of fans had drinking behavior, but the treatment of drinking cognition level was very well. This paper suggests that we should construct the fans culture from three aspects of material, system and spirit, the rational allocation of basic football resources, cultivating the mature fans organization, concise core fans culture.