CAJ | 학술논문

采用问卷调查、数理统计、文献资料、分析和访谈等研究方法，对莆田市健身俱乐部的现状进行研究，旨在健康发展莆田市健身俱乐部提供有力的依据，对发现的问题提出相应的对策，为发展莆田市健身俱乐部提供参考。经研究建议在经营形式上，对经营的方式可采用灵活多样的方法，满足不同客户的消费要求。改善俱乐部内部管理水平，加快建设一支高素质、高水平的教练队伍，打造具有自身的经营特色，发挥健身俱乐部的地域和形象优势，使健身市场趋向规范化；管理和营销水平更加丰富和完善；健康理念会深入贯彻和落实；有中国民族的特色，不断创新。
채용문권조사、수리통계、문헌자료、분석화방담등연구방법，대보전시건신구악부적현상진행연구，지재건강발전보전시건신구악부제공유력적의거，대발현적문제제출상응적대책，위발전보전시건신구악부제공삼고。경연구건의재경영형식상，대경영적방식가채용령활다양적방법，만족불동객호적소비요구。개선구악부내부관리수평，가쾌건설일지고소질、고수평적교련대오，타조구유자신적경영특색，발휘건신구악부적지역화형상우세，사건신시장추향규범화；관리화영소수평경가봉부화완선；건강이념회심입관철화락실；유중국민족적특색，불단창신。
Mathematical statistic, literature, questionnaires, interviews, and analysis and other research methods are taken to make a research of the current situation of Putian city fitness club in order to provide some basis for its healthy development, The paper makes relevant suggestions for the problems, provides some reference for the development of Putian City fitness club. The study recommends that it needs operating formally and adopts flexible mode of operation, in order to meet consumer psychology and consumer habits and demands. The internal management of the club, the construction of a high-quality, high-level coaching team should be made. In short, the club should be constructed as the following:running features, local ad-vantage, formal market, more perfect management, good healthy concept and national characteristics and more innovation.