品牌危机管理机制--以乳制品行业为例
품패위궤관리궤제--이유제품행업위례
Brand Crisis Management Mechanism---Taking Dairy Industry for Example
  • 万方数据
    时代农机 시대농궤
    Hunan Agricultural Machinery
    2015年 1期 76-77 ,共2页

    包阔%韩明辉

    포활%한명휘

    品牌危机%管理机制 品牌危機%管理機製
    품패위궤%관리궤제
    brand crisis%management mechanism
    品牌形象一直企业最关心的问题，但是品牌危机问题日趋普遍。文章试图以乳制品行业为例，浅析品牌危机的管理机制。
    품패형상일직기업최관심적문제，단시품패위궤문제일추보편。문장시도이유제품행업위례，천석품패위궤적관리궤제。
    The image of the brand has always been the most concern of enterprises, but the brand crisis is gradually becoming more and more common. This paper attempts to take the dairy industry as for example,and briefly analyze brand crisis management mechanism.
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