CAJ | 학술논문

通过对中国职业搏击赛事的梳理，从起步到发展再到如今与世界职业搏击赛事接轨，仅仅经历了短短的数十年。而2014年年初，引领中国职业搏击产业发展，兼具中国职业搏击运动划时代作用的本土搏击赛事“昆仑决”正式上线，一举问鼎国内职业搏击市场的最高地，谱写了中国职业市场新的历史。通过分析该赛事的营销策略，全面梳理职业搏击发展新动向、新趋势，从而为创新传统体育赛事市场化提供成功的案例指导。
통과대중국직업박격새사적소리，종기보도발전재도여금여세계직업박격새사접궤，부부경력료단단적수십년。이2014년년초，인령중국직업박격산업발전，겸구중국직업박격운동화시대작용적본토박격새사“곤륜결”정식상선，일거문정국내직업박격시장적최고지，보사료중국직업시장신적역사。통과분석해새사적영소책략，전면소리직업박격발전신동향、신추세，종이위창신전통체육새사시장화제공성공적안례지도。
This study has combed the development of Chinese professional fighting event, ranging from the debut to now becoming world -class professional fighting event,which has cost only a short period of decades.And in early 201 4,Chinese local fighting tournament"Kunlun Fight",which is China's leading professional wrestling industry with epoch-making role,formally launched,having access to the top domestic professional fighting market and writing a new history of Chinese traditional sports market -oriented.Therefore,this paper analyzes the tournament's marketing strategy and the new trend of professional fighting so as to provide guidance for market innovation of traditional sports.