山东体育科技
山東體育科技
산동체육과기
SHANDONG SPORTS SCIENCE & TECHNOLOGY
2015年
2期
102-106
,共5页
南舟北移%运河城市%品牌赛事%龙舟文化
南舟北移%運河城市%品牌賽事%龍舟文化
남주북이%운하성시%품패새사%룡주문화
Southern boats expanding North%canal cities%brand boat competition%the dragon boat culture
“南舟北移”成为驱动我国龙舟项目普及发展最强有力的举措。以京杭运河城市龙舟赛事为研究对象，运用文献资料、田野调查和访谈法，对当今龙舟赛事现状、特性和存在的问题进行了分析。借用SWOT分析理论，在对发展龙舟品牌赛事面临的优势、劣势、机遇和威胁进行研究的基础上，提出龙舟品牌赛事的开发策略，具体包括：推广龙舟运动，传承与创新龙舟文化；健全机制，实施商业化运作；推进高校龙舟开展力度，做好龙舟文化研究；举办运河城市龙舟俱乐部超级联赛，打造赛事品牌等，力求推动我国龙舟运动健康有序发展。
“南舟北移”成為驅動我國龍舟項目普及髮展最彊有力的舉措。以京杭運河城市龍舟賽事為研究對象，運用文獻資料、田野調查和訪談法，對噹今龍舟賽事現狀、特性和存在的問題進行瞭分析。藉用SWOT分析理論，在對髮展龍舟品牌賽事麵臨的優勢、劣勢、機遇和威脅進行研究的基礎上，提齣龍舟品牌賽事的開髮策略，具體包括：推廣龍舟運動，傳承與創新龍舟文化；健全機製，實施商業化運作；推進高校龍舟開展力度，做好龍舟文化研究；舉辦運河城市龍舟俱樂部超級聯賽，打造賽事品牌等，力求推動我國龍舟運動健康有序髮展。
“남주북이”성위구동아국룡주항목보급발전최강유력적거조。이경항운하성시룡주새사위연구대상，운용문헌자료、전야조사화방담법，대당금룡주새사현상、특성화존재적문제진행료분석。차용SWOT분석이론，재대발전룡주품패새사면림적우세、열세、궤우화위협진행연구적기출상，제출룡주품패새사적개발책략，구체포괄：추엄룡주운동，전승여창신룡주문화；건전궤제，실시상업화운작；추진고교룡주개전력도，주호룡주문화연구；거판운하성시룡주구악부초급련새，타조새사품패등，력구추동아국룡주운동건강유서발전。
Southern boats expanding north is the most powerful measure to prompt the development of dragon boats in China.Regarding canal city's dragon boat races as the research object,using the method of literature,field survey and interview,the dragon boat competition's situation,characteristics and existing problems are analyzed.By using the SWOT analysis theory,based on the research of its superiorities,weaknesses,opportunities and threats to develop the dragon boat brand competition,the development strategy of the dragon boat brand competition is put forward,specifically including:spread the dragon boat sports events and inherit and innovate dragon boating culture;perfect the mechanism and implement the commercial operation;rise the intensity of colleges and universities'races and make the dragon boat culture research;hold the canal city dragon boat club's super league competition,build the brand and so on,in order to further promote China's Dragon Boat Sport healthy and orderly development.
