CAJ | 학술논문

在总结世界遗产和传统旅游景区门票制定的影响因素的基础上，运用定性研究的方法，整理影响世界遗产景区门票价格的因素。对遗产地景区门票价格和相关影响因素进行统计、整理，利用SPSS软件进行相关性分析从高到低依次为：经济环境、游览时间、道路交通、竞争环境、旅游营销、游客满意度。运用层次分析法，确定研究世界遗产景区门票定价的数学模型。并以贵州两处世界遗产：赤水丹霞和荔波喀斯特进行实证对比研究，提出了世界遗产景区门票价格制定中的问题和建议。
재총결세계유산화전통여유경구문표제정적영향인소적기출상，운용정성연구적방법，정리영향세계유산경구문표개격적인소。대유산지경구문표개격화상관영향인소진행통계、정리，이용SPSS연건진행상관성분석종고도저의차위：경제배경、유람시간、도로교통、경쟁배경、여유영소、유객만의도。운용층차분석법，학정연구세계유산경구문표정개적수학모형。병이귀주량처세계유산：적수단하화려파객사특진행실증대비연구，제출료세계유산경구문표개격제정중적문제화건의。
On the basis of the factors of World Heritage and tourist attractions, using qualitative research methods to sort out six factors which influence the admission fee of World Heritage scenic, economic environment, tourism time, tourism traffic, competitive environment, tourism marketing and guest satisfaction. Determining the mathematical model of World Heritage through analytic hierarchy process. The paper has an empirical comparative study on Chishui Danxia and Libo Karst and points out some problems and related suggestions.