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INDUSTRIAL ECONOMIC REVIEW
2015年
2期
87-95
,共9页
摩托车下乡政策%财政补贴%产品价格定位差异性%定价与销售关系%农村居民消费偏好
摩託車下鄉政策%財政補貼%產品價格定位差異性%定價與銷售關繫%農村居民消費偏好
마탁차하향정책%재정보첩%산품개격정위차이성%정개여소수관계%농촌거민소비편호
policy of motorcycle’s xiaxiang%DID%fiscal subsidy%position heterogeneity%the relation-ship between pricing and sales%perference consumption of rural residents
2009年我国实施的“摩托车下乡”政策拉动了农村居民对摩托车的消费。鉴于农村地区居民收入较低，摩托车的不同定价会影响销售吗？基于2007-2012年71家摩托车企业的面板数据，使用倍差法来评估“摩托车下乡”政策对不同定价的摩托车企业销售的影响差异性。研究发现，定价较低的摩托车企业在政策实施后销售量的增加大于定价较高的企业。这说明农村居民较为偏好满足基本需求的低定价产品。
2009年我國實施的“摩託車下鄉”政策拉動瞭農村居民對摩託車的消費。鑒于農村地區居民收入較低，摩託車的不同定價會影響銷售嗎？基于2007-2012年71傢摩託車企業的麵闆數據，使用倍差法來評估“摩託車下鄉”政策對不同定價的摩託車企業銷售的影響差異性。研究髮現，定價較低的摩託車企業在政策實施後銷售量的增加大于定價較高的企業。這說明農村居民較為偏好滿足基本需求的低定價產品。
2009년아국실시적“마탁차하향”정책랍동료농촌거민대마탁차적소비。감우농촌지구거민수입교저，마탁차적불동정개회영향소수마？기우2007-2012년71가마탁차기업적면판수거，사용배차법래평고“마탁차하향”정책대불동정개적마탁차기업소수적영향차이성。연구발현，정개교저적마탁차기업재정책실시후소수량적증가대우정개교고적기업。저설명농촌거민교위편호만족기본수구적저정개산품。
Motorcycle’s Xiaxiang in 2009 promotes the consumption of rural residents on motorcycles. In view of the relatively low income of rural residents,has the price of motorcycle impacted the sales?This paper uses 2007-2012 panel data of 71 motorcycle enterprises to study the influence of Motorcycle’s Xiaxiang on en-terprises with different prices by DID method. The results show that the increase of sales of motorcycle enter-prises with lower price is larger than that with higher price. It implies that the rural residents prefer the prod-ucts with lower price which meet their basic demand.
