太原大学学报
太原大學學報
태원대학학보
JOURNAL OF TAIYUAN UNIVERSITY
2015年
1期
131-134
,共4页
长城奖%中国影视广告%发展趋势
長城獎%中國影視廣告%髮展趨勢
장성장%중국영시엄고%발전추세
the Great Wall award of China Advertising%film and television advertising%development trend
中国广告长城奖代表了中国当下广告创作的最高水平，通过对长城奖获奖影视作品的诉求方式、表现手段等方面的考察和分析，发现其在“情”、“奇”、“理”、“合”四个方面表现突出，这既是现代影视广告创作经验的总结，也是未来影视广告创意和制作的方向。
中國廣告長城獎代錶瞭中國噹下廣告創作的最高水平，通過對長城獎穫獎影視作品的訴求方式、錶現手段等方麵的攷察和分析，髮現其在“情”、“奇”、“理”、“閤”四箇方麵錶現突齣，這既是現代影視廣告創作經驗的總結，也是未來影視廣告創意和製作的方嚮。
중국엄고장성장대표료중국당하엄고창작적최고수평，통과대장성장획장영시작품적소구방식、표현수단등방면적고찰화분석，발현기재“정”、“기”、“리”、“합”사개방면표현돌출，저기시현대영시엄고창작경험적총결，야시미래영시엄고창의화제작적방향。
The Great Wall award of China advertising now is the highest form of advertising creation. Through investigation and analysis on the appeal way and performance means of the Great Wall award winning films,it is found that four aspects:“feelings”、“strange”、“philosophy”、“integration”,are all creative experience of modern film and television advertising. And it shows the direction of future film and television advertising creation and production.
