CAJ | 학술논문

通过构建一个互联网视频行业的双寡头垄断模型，考察均衡条件下盗版对均衡定价、均衡利润、广告水平、消费者数量、视频内容数量、消费者剩余和社会福利的影响情况。研究表明，由于盗版的存在使得平台中的消费者数量与视频内容数量之间产生了矛盾，使得在加大产权保护力度时内容提供商获得的收益模糊不确定，为了在平衡这一矛盾的同时平台能获得最大利润，得到不同的产权保护力度下，平台企业、内容提供商和广告商不同的决策模式。
통과구건일개호련망시빈행업적쌍과두롱단모형，고찰균형조건하도판대균형정개、균형리윤、엄고수평、소비자수량、시빈내용수량、소비자잉여화사회복리적영향정황。연구표명，유우도판적존재사득평태중적소비자수량여시빈내용수량지간산생료모순，사득재가대산권보호력도시내용제공상획득적수익모호불학정，위료재평형저일모순적동시평태능획득최대리윤，득도불동적산권보호력도하，평태기업、내용제공상화엄고상불동적결책모식。
We build a duopoly model of Internet video industry and investigate the piracy impact under equilibrium conditions for equilibrium pricing,advertising levels,the number of consumers,the equilibrium profit,consumer surplus and social welfare . Studies have shown that,due to the presence of piracy makes the number of consumers and the amount of video content in the platform produce a contradiction,Content providers revenue access to the vague uncertain when efforts to increase the protection of property rights,in order to balance this contradiction at the same time platform to get maximum profit,we got three different behaviors to platform companies,content providers and advertisers under different efforts to protect property rights.