CAJ | 학술논문

社区健康知识传播是保障居民身心健康，提升社区健康水平的重要手段。本文从社区卫生服务机构与商业健康传播机构的利益追求与相互关系出发，构建社区卫生服务机构与商业健康传播机构在健康知识传播中的博弈模型，分析社区卫生服务机构与商业健康传播机构的合作关系与可行性。建议通过一定的政策支持、有效的监督手段等方式构建科学、有效的社区商业合作型健康知识传播模式。
사구건강지식전파시보장거민신심건강，제승사구건강수평적중요수단。본문종사구위생복무궤구여상업건강전파궤구적이익추구여상호관계출발，구건사구위생복무궤구여상업건강전파궤구재건강지식전파중적박혁모형，분석사구위생복무궤구여상업건강전파궤구적합작관계여가행성。건의통과일정적정책지지、유효적감독수단등방식구건과학、유효적사구상업합작형건강지식전파모식。
Community health knowledge dissemination is an important method to protect people's health and improve the level of community health. This paper investigated the pursuit and the cooperation between community health service institution and commercial institution, then es?tablished the game model, and argued about the feasibility of the model. Finally, this paper suggested to give policy support ,establish effective supervisory mechanism and improve residents'health literacy.