信阳师范学院学报（自然科学版）
信暘師範學院學報（自然科學版）
신양사범학원학보（자연과학판）
JOURNAL OF XINYANG NORMAL UNIVERSITY(NATURAL SCIENCE EDITION)
2015年
2期
288-292
,共5页
用户体验%体验度量%食品包装%认知心理差异
用戶體驗%體驗度量%食品包裝%認知心理差異
용호체험%체험도량%식품포장%인지심리차이
user experience%experience measurement%food packaging%cognitive psychological differences
针对食品包装用户体验的度量方法，提出了基于认知心理差异的用户体验度量模型。将食品包装的用户体验作为一个流动变化的系统过程，最终的度量结果由认知结果与差异结果构成，认知结果反映用户对食品包装的实际认知，差异结果反映用户期望与实际感知之间的差距。通过度量模型找出造成用户认知差异的主要影响因素，为食品包装后期改进提供帮助。
針對食品包裝用戶體驗的度量方法，提齣瞭基于認知心理差異的用戶體驗度量模型。將食品包裝的用戶體驗作為一箇流動變化的繫統過程，最終的度量結果由認知結果與差異結果構成，認知結果反映用戶對食品包裝的實際認知，差異結果反映用戶期望與實際感知之間的差距。通過度量模型找齣造成用戶認知差異的主要影響因素，為食品包裝後期改進提供幫助。
침대식품포장용호체험적도량방법，제출료기우인지심리차이적용호체험도량모형。장식품포장적용호체험작위일개류동변화적계통과정，최종적도량결과유인지결과여차이결과구성，인지결과반영용호대식품포장적실제인지，차이결과반영용호기망여실제감지지간적차거。통과도량모형조출조성용호인지차이적주요영향인소，위식품포장후기개진제공방조。
For the measurement method of user experienceof food packaging, a measurement model of user experi-ence was proposed based on the differences in cognitive psychology.The user experience of food packaging was consid-ered as a flowing systematic process, the last measuring result consists of the cognitive result and the differences result, the cognitive result reflects the user’ s perception of the actual perception of food packaging, the differences result re-flects the gap between user expectations and the actual perception.The main factors causing the user cognitive differ-ences were identified based on the measurement model, which can provide help for later improvement of food packa-ging.
