运动精品（学术版）
運動精品（學術版）
운동정품（학술판）
Physical Education Review
2015年
3期
116-119
,共4页
网络媒体%新浪网%腾讯网%中国男篮%新闻专题
網絡媒體%新浪網%騰訊網%中國男籃%新聞專題
망락매체%신랑망%등신망%중국남람%신문전제
network media%sina%tencent%Chinese men’s basketball%news topic
选取伦敦奥运会期间比较有代表性的新浪网、腾讯网，对其“中国男篮”专题在页面设计、选题和报道评论这三个方面来比较研究，得出网媒中国男篮报道的特点：页面设计上具有色彩丰富、结构简洁的特点，选题具有针对性、创造性和贴近性，报道评论突出主题与信息的延展，编辑型专题为主。从其特点中寻找不足之处，并提出相对应的建议，以便探讨网媒中国男篮专题报道的可行之路。
選取倫敦奧運會期間比較有代錶性的新浪網、騰訊網，對其“中國男籃”專題在頁麵設計、選題和報道評論這三箇方麵來比較研究，得齣網媒中國男籃報道的特點：頁麵設計上具有色綵豐富、結構簡潔的特點，選題具有針對性、創造性和貼近性，報道評論突齣主題與信息的延展，編輯型專題為主。從其特點中尋找不足之處，併提齣相對應的建議，以便探討網媒中國男籃專題報道的可行之路。
선취륜돈오운회기간비교유대표성적신랑망、등신망，대기“중국남람”전제재혈면설계、선제화보도평론저삼개방면래비교연구，득출망매중국남람보도적특점：혈면설계상구유색채봉부、결구간길적특점，선제구유침대성、창조성화첩근성，보도평론돌출주제여신식적연전，편집형전제위주。종기특점중심조불족지처，병제출상대응적건의，이편탐토망매중국남람전제보도적가행지로。
Sina and tencent, as the more representative network media, have been selected to be comparatively studied on the page design, topic selection and comment of reports of "Chinese men's basketball team" in London Olympic Games. The characteristics of report of Chinese men's basketball team by the network media is concluded, that is, the rich color and the simple structure on the page design, and targeted, creative, and closeness topics selection, as well as highlight the theme and the extension of the original information of the reported comments. The shortcomings has been found out from its characteristics, and the corresponding suggestion is put forward in order to explore the feasible way to report the Chinese men's basketball team by network media.
