技术经济与管理研究
技術經濟與管理研究
기술경제여관리연구
TECHNOECONOMICS & MANAGEMENT RESEARCH
2015年
5期
81-84
,共4页
消费价值观%低碳消费%低碳经济%低碳价值
消費價值觀%低碳消費%低碳經濟%低碳價值
소비개치관%저탄소비%저탄경제%저탄개치
Consumer values%Low carbon consumption%Low carbon economy%Low carbon value
低碳消费是低碳产品的价值实现过程，能有效激励企业低碳生产经营，提升政府低碳调控效率，推动低碳经济发展及产业结构转型升级。促进低碳消费不仅要优化消费结构，控制过度消费、奢侈消费、超前消费等消费主义行为，更要关注消费价值观的改变对增加低碳产品消费的影响。文章通过消费价值观影响低碳消费行为的理论基础分析，认为消费价值观要从消费目标上改变以主权消费价值观为导向而形成高碳消费行为，推动以自我利益和生态利益相结合的社会责任消费价值观发展；要从行为导向上改变长期形成的被动依附型消费价值观，培育主动参与型消费价值观发展，从而促进低碳消费。为此，要建立低碳消费的价值认同激励机制、低碳消费的价值保障机制、低碳消费的价值创造机制和低碳消费的价值传播机制。
低碳消費是低碳產品的價值實現過程，能有效激勵企業低碳生產經營，提升政府低碳調控效率，推動低碳經濟髮展及產業結構轉型升級。促進低碳消費不僅要優化消費結構，控製過度消費、奢侈消費、超前消費等消費主義行為，更要關註消費價值觀的改變對增加低碳產品消費的影響。文章通過消費價值觀影響低碳消費行為的理論基礎分析，認為消費價值觀要從消費目標上改變以主權消費價值觀為導嚮而形成高碳消費行為，推動以自我利益和生態利益相結閤的社會責任消費價值觀髮展；要從行為導嚮上改變長期形成的被動依附型消費價值觀，培育主動參與型消費價值觀髮展，從而促進低碳消費。為此，要建立低碳消費的價值認同激勵機製、低碳消費的價值保障機製、低碳消費的價值創造機製和低碳消費的價值傳播機製。
저탄소비시저탄산품적개치실현과정，능유효격려기업저탄생산경영，제승정부저탄조공효솔，추동저탄경제발전급산업결구전형승급。촉진저탄소비불부요우화소비결구，공제과도소비、사치소비、초전소비등소비주의행위，경요관주소비개치관적개변대증가저탄산품소비적영향。문장통과소비개치관영향저탄소비행위적이론기출분석，인위소비개치관요종소비목표상개변이주권소비개치관위도향이형성고탄소비행위，추동이자아이익화생태이익상결합적사회책임소비개치관발전；요종행위도향상개변장기형성적피동의부형소비개치관，배육주동삼여형소비개치관발전，종이촉진저탄소비。위차，요건립저탄소비적개치인동격려궤제、저탄소비적개치보장궤제、저탄소비적개치창조궤제화저탄소비적개치전파궤제。
Low carbon consumption is the process of realizing the value of low carbon products and it can effectively encourage enterprises to produce those goods and improve the government regulation efficiency for low carbon economics. As a result, low carbon economics is promoted for development and industrial structure transformation is upgraded. For promoting low carbon consumption , it is not only to optimize consumption structure, control the excessive consumption, luxury consumption and advance consumption, but also to pay more attention values changes which increase the consumption of low carbon product. In this paper, through the theoretical analysis about that the consumer values influence the low carbon consumer behavior, it can be found that consumer values should be changed from the sovereign consumer values forming a high carbon consumption behavior to social responsibility consumer values promoting the combination of self interests and ecological interests. It should be changed from the performance-oriented that the passive consumer values of the long-term formation to foster active participated consumer values promoting low carbon consumption. Therefore , for promoting the low carbon consumption, value recognition incentive mechanism, value guarantee mechanism, value creation mechanism, value dissemination mechanism of the low carbon consumption should be established.
