CAJ | 학술논문

旅游目的地形象是旅游目的地竞争力的集中体现，良好的旅游目的地形象对于提高旅游目的地形象识别和游客感知度，提高旅游目的地竞争力、扩大影响力有着积极意义。立足于建设国际旅游岛、打造区域旅游经济圈的大背景，本文基于遮蔽理论且结合对海口、三亚旅游发展现状分析，试图提出两地旅游形象差异化发展实现途径，为两地旅游协同发展提供参考。
여유목적지형상시여유목적지경쟁력적집중체현，량호적여유목적지형상대우제고여유목적지형상식별화유객감지도，제고여유목적지경쟁력、확대영향력유착적겁의의。립족우건설국제여유도、타조구역여유경제권적대배경，본문기우차폐이론차결합대해구、삼아여유발전현상분석，시도제출량지여유형상차이화발전실현도경，위량지여유협동발전제공삼고。
The tourism destination image is the concentrated reflection of competitiveness of tourism destination .A good tourism destination image has positive significance to improve image recognition , tourists perception , and its competitive-ness, as well as strengthen its influence .Based on defining the related content of image screening theory and analyzing its development tendency under the background of constructing Hainan as an international traveling island and regional tourism economic circle , this paper puts forward the differentiation strategy of Haikou and Sanya to provide reference for cooperative development according to the current situation of tourism development in two places .