CAJ | 학술논문

介绍了涉外导游和旅游文化软实力的概念和内涵，分析了涉外旅游业发展中存在的涉外导游数量少、素质不高，性别、年龄、学历、职称结构不合理等问题，探讨了涉外导游跨文化意识培养的途径，提出了发展城市旅游文化软实力的策略，并对当地涉外旅游规划提出了建设性的意见和建议。
개소료섭외도유화여유문화연실력적개념화내함，분석료섭외여유업발전중존재적섭외도유수량소、소질불고，성별、년령、학력、직칭결구불합리등문제，탐토료섭외도유과문화의식배양적도경，제출료발전성시여유문화연실력적책략，병대당지섭외여유규화제출료건설성적의견화건의。
The paper briefly introduces the definition and connotation of foreign languages tour guide and tourism culture soft power,and analyzes the problems in foreign-oriented tourism development,for example,there are fewer foreign languages tour guides than needed and they are low in quality,and the structure of their gender,age,educa-tion background and academic titles is unreasonable.It also explores the ways to promote foreign languages tour guides'cross-cultural awareness,proposes the strategies to develop tourism cultural soft power,and puts forward con-structive suggestions for local foreign-oriented tourism planning.