CAJ | 학술논문

当前，新媒体在我国旅游景区品牌营销中的运用越来越普遍。与其它国内著名旅游景区相比，武当山旅游景区在运用新媒体进行品牌营销方面还存在一定差距。为充分发挥品牌特色优势，武当山旅游景区应从扩大品牌信息的传播效果、加强网络监管力度、准确把握目标游客的需求、用心沟通贴近游客等方面，积极采取新媒体视角下的品牌营销策略。
당전，신매체재아국여유경구품패영소중적운용월래월보편。여기타국내저명여유경구상비，무당산여유경구재운용신매체진행품패영소방면환존재일정차거。위충분발휘품패특색우세，무당산여유경구응종확대품패신식적전파효과、가강망락감관력도、준학파악목표유객적수구、용심구통첩근유객등방면，적겁채취신매체시각하적품패영소책략。
Nowadays, the new media has been widely used for the brand marketing of tourist attractions in China. Compared with the other famous tourists attractions, Wu Dang Mountain still has a long way to walk in new media application in the brand marketing. In order to produce more advantages of the brand feature, Wu Dang Mountain tourist attractions should take the brand marketing strategy in the aspects of spreading the brand information, strengthening the supervision, grasping the need of the target tourists, and communicating with the tourists sincerely.