科技视界
科技視界
과기시계
Science&Technology Vision
2015年
11期
127-128,256
,共3页
Want Want%PEST%SWOT%Marketing
The Want Want Group, as the biggest rice crackers manufacturer in the world, entered the mainland China's biscuit market and established its first factory in Hunan 1994. Rice Crackers are widely welcomed by Chinese consumers; however, in this decade it remained a stable company share with a very little decline in China's biscuit market. In order to maintain sustainable development, it is worthy to consider the competitive environment and distinguish the opportunities and challenges, analysis strengths and weaknesses.
