中国药师
中國藥師
중국약사
CHINA PHARMACIST
2015年
4期
647-648,649
,共3页
DTP模式%特点%制约因素%建议
DTP模式%特點%製約因素%建議
DTP모식%특점%제약인소%건의
Direct-to-patient model%Distinguishing feature%Constraints%Proposals
目的：探索药品零售领域DTP营销模式。方法：通过对DTP模式内涵和特点描述研究，归纳该模式的优势和挑战，并对药品零售企业开展DTP模式提出建议。结果：DTP模式能够促进药品零售企业发展，但存在很多问题，需要在实践中不断探索。结论：药品零售企业需要国家调整政策，增加投入，加快集中化发展，并实施新型交易形式等措施才能促进 DTP模式实施与发展。
目的：探索藥品零售領域DTP營銷模式。方法：通過對DTP模式內涵和特點描述研究，歸納該模式的優勢和挑戰，併對藥品零售企業開展DTP模式提齣建議。結果：DTP模式能夠促進藥品零售企業髮展，但存在很多問題，需要在實踐中不斷探索。結論：藥品零售企業需要國傢調整政策，增加投入，加快集中化髮展，併實施新型交易形式等措施纔能促進 DTP模式實施與髮展。
목적：탐색약품령수영역DTP영소모식。방법：통과대DTP모식내함화특점묘술연구，귀납해모식적우세화도전，병대약품령수기업개전DTP모식제출건의。결과：DTP모식능구촉진약품령수기업발전，단존재흔다문제，수요재실천중불단탐색。결론：약품령수기업수요국가조정정책，증가투입，가쾌집중화발전，병실시신형교역형식등조시재능촉진 DTP모식실시여발전。
Objective:To analyze the direct-to-patient( DTP)model in the field of pharmacy retail. Methods:The meaning and features of the model were analyzed,the advantages and challenges of the model were summarized,and some countermeasure sugges-tions for the model application in the pharmacy retail field were provided. Results:The DTP model can promote the development of drug retail enterprises. However,there are still some challenges needing continue exploration in practice. Conclusion:In order to pro-mote the application and development of the DTP model,drug retail enterprises demand the policy adjustment by government,increased investment,enhancement of centralized development and implementation of new business forms.
