CAJ | 학술논문

Kawaii风潮作为植根于日本社会的一种独特亚文化，在亚洲乃至世界范围具有愈来愈强的影响力，本文通过探寻Kawaii亚文化的起源与发展，从形式与意境、妙想与趣味等方面对其传播方式进行论述，探讨其在多媒体、产品、环境中的应用和传播方式。
Kawaii풍조작위식근우일본사회적일충독특아문화，재아주내지세계범위구유유래유강적영향력，본문통과탐심Kawaii아문화적기원여발전，종형식여의경、묘상여취미등방면대기전파방식진행논술，탐토기재다매체、산품、배경중적응용화전파방식。
Kawaii trend is a unique subculture which rooted in Japanese society. It makes growing influence in Asia and around the world in recent years. This paper explores the origin and development of Kawaii subculture, discusses its form, artistic conception, idea and interest to introduce its propagation mode, and investigates its new applications and dissemination way in multimedia, products and environment.